Are You Ready To Bing?
MSN Adcenter has been around for awhile with increasing smaller traffic results. Bing has reversed this trend in the last year or so, but their numbers are about to jump significantly. Yahoo Sponsored...
View ArticleLocal Shopping Meets Local Mobile Search
Let’s say you’re out running errands in Dallas, and need to make a last minute stop for some, let’s say, size-15 stilettos — but you don’t know where to find a pair. The wonderful, magical world of...
View ArticleResults Before Hype—Email Marketing is Still King
It’s not quite a return to the Pony Express, but email marketing can be an oft-overlooked (but uniquely excellent) way to engage with customers. We spend a lot of time here on the Masterlink blog...
View ArticleThe Future of Mobile Web Marketing
Apparently, all those distracted folks you see tooling around on their smartphones at restaurants, movies, church, weddings, and while floating in space are shouting something profound about the future...
View ArticleHow Websites Are Crucial To Offline Sales
It’s an old rule with a new twist: getting customers in the door is only half the sales battle. According to Web Pro News: 9 out of 10 mobile Internet users have accessed the mobile web while at a...
View ArticleKnowing Your Web Site Traffic Sources
Kevin Adams: Hello, my name is Kevin Adams I’m the paid search and analytics specialists at Masterlink Interactive. The question I want to answer for the day is how important is it to know the traffic...
View ArticleSmartphones to Surpass Computers and Other Mobile Trends for 2011
If your company’s face, contact info, primary sales pitch, and product and service information can’t be easily accessed from a palm-sized black box just about anywhere in America, then, well, you might...
View ArticleTen Local Search Sites Your Business Shouldn’t Ignore
Mobile web is a way of life, and even if you’re business is still thriving from within the same local shop on the same street corner where you’ve been operating for decades, showing up in all the major...
View ArticleWhat Bitcoins Can Teach Us About the Mobile Web Marketing Age
Imagine a currency backed by no government, bound by no national borders, never printed on paper or minted on nickel, legally ambiguous, and governed only by the faith and wisdom of the people who...
View ArticleMobile Matters Pt. 72: Google Wallet Launches
At this rate, you’ll soon be using your phone to pick up the kids, cook dinner, walk the dog, and dream sweet, peaceful dreams. Google introduced its “Wallet” mobile payments app this week, which...
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